一篇讲”2027 年最赚钱的 AI 创业项目”的英文长信，核心结论很直接：不是做软件，不是写书，不是打工升职，而是抓住注意力。写信人是 Eden 的创始人 Dan——对，就是那个网红内容研究工具的创始人，他手里有大量的创作者数据。

先把可核验的数字放出来，剩下再谈判断。

原文翻译

The most lucrative AI business to start in 2027 2027 年最赚钱的 AI 创业项目

The most lucrative skill has always been capturing attention. 最赚钱的技能一直是吸引注意力。

It’s obvious why. 原因显而易见。

If your goal is making more money, it doesn’t matter how good a software you build. It doesn’t matter if it took you 3 years and endless scrapped drafts to write a book. It doesn’t matter if you work hard and improve yourself to increase your career opportunities. 如果你的目标是赚更多钱，那么你开发的软件有多好都无关紧要。你花了三年时间，修改了无数稿件才写完一本书也无关紧要。你努力工作，不断提升自己以增加职业机会也无关紧要。

If nobody knows who you are or what you offer, how in the world are they going to pay you? 如果没人知道你是谁，也没人知道你能提供什么，他们怎么可能付钱给你呢？

Meaning, whatever your work is or whatever business you build, capturing attention and acquiring customers will be the primary thing that determines your success. 也就是说，无论你从事什么工作或创建什么业务，吸引注意力并获取客户都将是决定你成功与否的首要因素。

This applies to both your own business and others’ businesses. 这既适用于您自己的企业，也适用于其他人的企业。

And other people will pay top dollar for you to do it for them. 其他人会花高价请你替他们做这件事。

As job security goes down, people are met with 3 options: 随着就业保障下降，人们面临三种选择：

Complain about how life is unfair and do nothing 抱怨生活不公，却什么也不做。
Upskill and reeducate to find a better job opportunity 提升技能并重新接受教育，以找到更好的工作机会
Start building the business you’ve always wanted to build 开始打造你一直梦想建立的企业。

An absurd amount of people will choose option 3. 会有很多人选择方案 3。

As you could guess, and as everyone is screaming about on social media, the way they will build that business is by starting a personal brand. 正如你可能猜到的那样，也正如每个人在社交媒体上都在大肆宣传的那样，他们建立事业的方式就是打造个人品牌。

Why? 为什么？

Because attention is a finite resource, and it’s only becoming more scarce. People can make more money, but they will never get back the attention they spent. 因为注意力是一种有限的资源，而且只会变得越来越稀缺。人们可以赚更多的钱，但他们永远无法找回他们付出的注意力。

In this letter, I will show you how to master attention capture on social media. That way, at least for the next few years, you won’t have an issue making money. 在这封信中，我将向你展示如何在社交媒体上掌握吸引注意力的技巧。这样，至少在未来几年里，你就不会为赚钱而发愁了。

With what you learn, you can start your own business using social media to fuel it, or become a “one person creative team” for other companies that will pay top dollar for your skill set. 凭借你所学到的知识，你可以利用社交媒体来推动自己的事业，或者成为其他公司的“一人创意团队”，这些公司会为你的技能支付高额报酬。

Promo - Workshops for the Second Renaissance: 推广 - 第二文艺复兴工作坊：

I’m teaming up with Hussain Ibarra (grew from 2,600 to 20,100 Substack subs) to teach newsletter and article writing that people actually want to read. 我将与 Hussain Ibarra（Substack 订阅用户从 2,600 增长到 20,100）合作，教授如何撰写人们真正想阅读的新闻简报和文章。

If you’ve considered building a Substack, or want to write better X articles, sign up here, it’s $49 but will teach you the skills to make far more than that. 如果你考虑过创建 Substack 账号，或者想写出更好的 X 文章，在此注册，虽然售价 49 美元，但它教会你的技能能让你赚到远不止这些钱。

我——你要么成为创作者，要么付费给创作者，要么受雇于创作者并获得报酬。

I – You will either become a creator, pay a creator, or get paid to work for a creator.

The data is almost too hard to ignore. 这些数据几乎不容忽视。

Goldman Sachs predicts the creator economy will nearly double, from $250 billion in 2023 to $480 billion by 2027. 高盛预测，创作者经济规模将几乎翻一番，从 2023 年的 2500 亿美元增长到 2027 年的 4800 亿美元。

In 2025, creators earned about $185 billion in ad revenue, which is the first year they passed traditional media. 2025 年，创作者的广告收入约为 1850 亿美元，这是他们首次超过传统媒体的广告收入。

US brands spent $13.9 billion on creators in 2021, and the IAB expects that to reach $43.9 billion in 2026, which is about 3 x in 5 years. 2021 年，美国品牌在内容创作者身上花费了 139 亿美元，IAB 预计到 2026 年这一数字将达到 439 亿美元，5 年内增长约 3 倍。

https://x.com/thedankoe/article/2117664712532123680/media/2117662084133756928

Absurd. 荒诞。

And as someone who both is a creator, has worked for creators, and pays creators, the prices people charge are crazy. There is an absurd amount of VC money being thrown around, paying thousands of dollars for a single reel or 60-second YouTube time slot (that don’t even bring results 90% of the time). 作为一名创作者、曾为创作者工作过的人以及付费给创作者的人，我认为人们的要价简直离谱。大量的风险投资被挥霍一空，为了一个短片或一个 60 秒的 YouTube 广告位（90%的情况下都毫无效果）就支付数千美元。

The point is that social media is where the attention is. Not the radio, TV, or news anymore. When you want to start any kind of business - from lifestyle business talking about your interests to the next unicorn startup, posting content is almost a given at this point for how you attract an audience that pays you. 关键在于，人们的注意力都集中在社交媒体上，而不是广播、电视或新闻。无论你想创办哪种类型的企业——从分享个人兴趣的生活方式型企业到下一个独角兽初创公司——如今，发布内容几乎已成为吸引付费受众的必备手段。

When companies want to expand, they put millions of dollars into affiliate and partnership campaigns. I keep getting ads from Hormozi saying they pay over a million a month to creators to promote Skool. And that’s aside the fact the Hormozi is a creator, which massively helps grow Skool. 公司想要扩张时，会投入数百万美元用于联盟营销和合作推广。我经常收到 Hormozi 的广告，说他们每月支付超过一百万美元给内容创作者来推广 Skool。而且 Hormozi 本身也是内容创作者，这无疑极大地促进了 Skool 的发展。

“Founder-led marketing” is now a buzzword in the startup space, which essentially means that the latest and greatest way to grow your startup is… you guessed it, starting a personal brand and posting content (and most of them are horrible at it by the way, and you should probably start using Eden to research, differentiate yourself, and post). “创始人主导的营销”现在成了创业圈的热门词汇，这实际上意味着，发展创业公司的最新最佳方式是……你猜对了，打造个人品牌并发布内容（顺便说一句，他们中的大多数人都做得很糟糕，你最好开始使用……伊甸园研究、脱颖而出并发布）。

What does this mean for you? 这对你来说意味着什么？

It doesn’t matter if you plan to work for yourself, have a business already, or want to work for another business - the most lucrative skill to learn is capturing attention. When you translate that to the digital landscape, the most lucrative skill is creating content - good content, not infinite slop. 无论你是打算自主创业、已经拥有自己的企业，还是想为其他企业工作，最赚钱的技能都是如何吸引注意力。在数字领域，最赚钱的技能就是创作内容—— 优质内容，而不是无休止的垃圾内容。

Unfortunately, you can master capturing attention, but that doesn’t mean you’ve actually captured it. 遗憾的是，你可以掌握吸引注意力的技巧，但这并不意味着你真正抓住了注意力。

Getting a million views on one tweet or reel is useless if the rest of your posts get a thousand views a pop. That signals that your content is decent, but your brand is non-existent. We need both. 即使某条推文或短视频获得了百万级的浏览量，如果你的其他帖子每次只有几千的浏览量，那也毫无意义。这表明你的内容还不错，但你的品牌却不存在。我们需要两者兼备。

You can try to go viral all the time, which is what most people do (and why most people fail abysmally), or you can build a world of content that people can’t help but explore. 你可以一直尝试走红，这也是大多数人的做法（也是大多数人惨败的原因），或者你可以构建一个内容世界，让人们忍不住去探索。

I’ll teach you how to do that. 我会教你怎么做。

二、单人创意团队

II – The One-Person Creative Team

There is a massive shift happening in the content space right now. 目前内容领域正在发生巨大的变革。

I’m the founder of Eden, a tool where creators and digital businesses research viral ideas, plan and schedule their content, sell digital products, and run their email list. 我是 Eden 的创始人，Eden 是一款工具，创作者和数字企业可以通过它来研究爆款创意、规划和安排内容、销售数字产品以及管理电子邮件列表。

That’s not meant to be a pitch. It’s to point out that we have data about this that almost nobody else has. We know what topics, hooks, and content styles work across billions of posts. 这并非推销。而是想指出，我们掌握着几乎无人拥有的这方面数据。我们知道哪些主题、切入点和内容风格在数十亿篇帖子中行之有效。

Aside that, freelancers and

agencies

use it to run their clients’ personal brand, from content to email marketing to digital product launches and building funnels. 除此之外，自由职业者和

机构

利用它来运营客户的个人品牌，从内容创作到电子邮件营销，再到数字产品发布和构建销售漏斗。

We talk with these content agencies and media teams, and they are all saying the same things (paraphrasing): 我们与这些内容机构和媒体团队进行了沟通，他们都表达了同样的观点（大意如此）：

“We’re not firing people yet, but we can take on so much more work without expanding the team because everyone’s output has gone up.” “我们目前还没有裁员计划，但由于每个人的产出都提高了，我们可以在不扩大团队规模的情况下承担更多的工作。”

“The reason creators and founders hire us is because they don’t even have time to think about content. They have a team to manage and a business to run, which requires focus. AI can write content for them, but they still know they need a strategist or creative director who leverages AI better than they would. It still requires creativity and thought.” “创作者和创始人之所以聘请我们，是因为他们根本没有时间思考内容创作。他们需要管理团队、运营业务，这需要他们集中精力。人工智能可以为他们撰写内容，但他们仍然知道自己需要一位策略师或创意总监，能够比他们更好地利用人工智能。内容创作仍然需要创造力和思考。”

“AI still can’t write the best posts, and I don’t think it ever will, but it can research what’s performing, understand the strategy, and draft posts that are almost there. My entire job nowadays is reviewing and rewriting drafts. It takes me 4 hours a day instead of 12 now.” “人工智能仍然无法写出最好的文章，而且我认为它永远也无法做到，但它可以研究哪些内容表现良好，理解其策略，并撰写出接近完美的文章草稿。我现在的工作就是审阅和修改这些草稿。现在我每天只需要花 4 个小时，而不是以前的 12 个小时。”

The most lucrative AI business to start (as one person), in my eyes, is two-fold. 在我看来，最赚钱的人工智能创业项目（以个人名义）有两个方面。

One - you can become your own creative team. Start a personal brand. Build an audience. Create digital products. Build an email list. All that stuff. And that is your sole focus. Trust me when I say it is a full-time job, even with AI. If you are a creator, you probably aren’t going to build software without a team. 第一，你可以组建自己的创意团队。打造个人品牌，积累粉丝，开发数字产品，建立邮件列表等等。而这将成为你全部的重心。相信我，即使有了人工智能，这仍然是一份全职工作。如果你是一位内容创作者，你大概不会在没有团队的情况下开发软件。

Two - you can become someone else’s creative team. Help companies, founders, and even creators who don’t have the creative bandwidth to put out irreplaceable content. Most founders still create “announcement” style content and have no idea what it takes to build influence online. 第二，你可以成为别人的创意团队。帮助那些缺乏创意资源来创作独特内容的公司、创始人，甚至是创作者。大多数创始人仍然只会发布“公告”式的内容，根本不知道如何在网络上建立影响力。

In other words, you become the creative director of your own brand or someone else’s. 换句话说，你将成为自己品牌或他人品牌的创意总监。

If you can pull this off, I don’t see why you wouldn’t be able to demand a price that is a fraction of what a full team costs. $10-$75 k a month for 1-3 clients isn’t that far out of reach (if you’re good at this and practice - don’t let your mind convince you this is your next opportunity to get rich quick). And business owners who pour millions into marketing won’t bat an eye at that price. 如果你能做到这一点，我不明白为什么你不能要价，而这个价格可能只是组建一个完整团队成本的一小部分。每月服务 1-3 个客户，收费 1 万到 7.5 万美元并非遥不可及（如果你擅长此道并勤加练习——别让你的头脑误以为这是你下一个快速致富的机会）。那些在营销上投入数百万美元的企业主，对这个价格根本不会感到惊讶。

What does this one person creative team look like? 这个一人创意团队是什么样的？

What skills do you need to learn? 你需要学习哪些技能？

Job 1) Brand Strategist 工作 1）品牌战略师

A brand strategist is in charge of positioning and perception. 品牌策略师负责品牌定位和认知度。

They are going to be the first to say that you shouldn’t just follow trends and try to go viral with every post. Growth and engagement are important, but not at the expense of trust and authority. 他们会首先指出，你不应该盲目追随潮流，试图让每条帖子都爆红。增长和互动固然重要，但不能以牺牲信任和权威为代价。

I’m going to show you how to do all of this below, by the way. 顺便说一下，下面我会向你展示如何完成所有这些操作。

Content Strategist 2）内容策略师

Not the same as a brand strategist. 这与品牌战略师不同。

The content strategist is someone who scouts what content is performing in various topics and niches and proposes what the creator’s next posts should be. They deeply study post formats, YouTube thumbnail and title structures, retention, and virality. 内容策略师负责调研各个主题和细分领域中表现良好的内容，并为创作者的下一篇帖子提出建议。他们会深入研究帖子格式、YouTube 缩略图和标题结构、用户留存率以及病毒式传播效果。

They are good at growing accounts, but without accounting for brand strategy, if the creator were to stop posting, nobody would ask where they went. 他们擅长增加账号数量，但如果不考虑品牌战略，如果创作者停止发布内容，没有人会问他们去了哪里。

Content Writer / Social Media Manager 3）内容撰写员/社交媒体经理

The person who drafts the tweets, YouTube or Reels scripts, X articles, and Substack newsletters, plans them, and posts them. 负责撰写推文、YouTube 或 Reels 脚本、X 文章和 Substack 新闻简报，并进行规划和发布的人。

They take the content strategists ideas and brand strategists direction and make sure the content aligns with that. 他们采纳内容策略师的想法和品牌策略师的指导，并确保内容与这些想法和指导保持一致。

You can probably tell why most people are failing to build anything lasting with AI. They still treat it as a get rich quick scheme. They think that if they just have Claude pump out scripts without direction or data they’re going to magically build a connection with their audience. 你大概能明白为什么大多数人无法利用人工智能打造任何持久的产品。他们仍然把它当作快速致富的捷径。他们认为，只要让克劳德（Claude）不加指导或数据地编写剧本，就能神奇地与观众建立联系。

Almost nobody accounts for brand strategy. 几乎没有人会考虑品牌战略。

Some people account for content strategy. 有些人负责内容策略。

Most people just turn random ideas into posts and pray that they’ll do well. 大多数人只是把一些零散的想法写成帖子，然后祈祷它们能受欢迎。

This is your competition, and it’s not hard to stand out. 这就是你的竞争对手，脱颖而出并不难。

第三部分——如果你是我的客户，我会这样帮你打造一个无可替代的个人品牌

III – If You Were My Client, Here’s Exactly How I’d Build an Irreplaceable Personal Brand

Let’s have some fun with this. 让我们来玩点有趣的事情吧。

I’m going to act like I’m onboarding you as a client. 我将按照客户入职流程来接待你。

That way, if you want to become a creator, you can implement the process yourself. And if you want to start a content business for others (ghostwriting tweets, writing Substack articles for brands, etc), this is how you would bring them on as a client (I’ll give you one of the best strategies for landing your first client later). 这样一来，如果你想成为一名内容创作者，你就可以自己实践这个过程。如果你想为他人开展内容业务（例如代写推文、为品牌撰写 Substack 文章等），这就是你如何将他们招揽为客户的方法（稍后我会告诉你获得第一个客户的最佳策略之一）。

Step 1) Onboarding Call To Create Their Intellectual Signature 第一步）入职电话，以建立他们的知识产权标识

To make their brand and content unique, you need quite a bit of context from them. 要让他们的品牌和内容独具特色，你需要从他们那里获得相当多的背景信息。

After you land them as a client, schedule a call with them so you can interview them for everything you need. Record the call so you’re able to store the transcript somewhere and reference it with AI. 成功拿下客户后，安排一次电话会议，以便你了解他们的需求并进行充分的沟通。务必录音，并将通话记录保存下来，以便日后与人工智能系统进行比对。

If you’re doing this for your own brand, I already have a quiz / prompt you can use. It also comes with a 30 day creator sprint course. It builds your strategy for you based off of what’s going viral right now mixed with what makes you unique.

Try it here.

如果你是为了打造自己的品牌，我已经准备好了一份测试/提示供你使用。它还附带一个为期 30 天的创作冲刺课程。该课程会根据当前的热门趋势，结合你的独特之处，为你量身定制策略。

点击这里试试。

This is what you would ask your client, or you can ask yourself. You could also paste this into Claude and have it pull the info out of you and save it as a brand document you can reference with AI at any point. 你可以问问你的客户这个问题，或者问问你自己。你也可以把这段话粘贴到 Claude 里，让它提取信息并保存为品牌文档，这样你就可以随时用 AI 来引用它。

All of these questions shape your brand. 所有这些问题都会影响你的品牌。

They can spin off into content topics, and are something you post about over 6-12 months. People see this and ask “How do I get this all across in one post?” 它们可以衍生出更多内容主题，你可以用 6-12 个月的时间持续发布相关内容。人们看到这一点后会问：“我怎样才能在一篇文章中涵盖所有内容呢？”

You don’t. This is a long term game, and is why most people fail miserably. Because they want quick attention and authority. Good luck with that. 你做不到。这是一场持久战，这也是大多数人惨败的原因。因为他们想要的是立竿见影的关注和权威。祝你好运。

Since this is long, I put all of this and more into a comprehensive prompt for you, save it or duplicate it to your workspace. 由于篇幅较长，我把所有内容以及更多内容整理成一份全面的提示供您参考，将其保存或复制到您的工作区。

Who you help Who do you most want to help? Describe one real person. What does a bad day look like for them right now? What do they say when they complain to a friend? Use their exact words. What have they already tried that didn’t work? 你帮助了谁？你最想帮助谁？描述一个真实人物。对他们来说，糟糕的一天现在是什么样子？他们向朋友抱怨时会说什么？用他们原话复述。他们之前尝试过哪些方法但没有成功？
Your story What have you lived through that your audience is living through now? What was the moment things changed for you (no matter how small)? What have you built, tried, failed at, or figured out? List them from biggest to smallest, they are all worthy. What results can you point to, for you or for people you’ve helped? 你的故事你经历过哪些你现在正在经历的事情？在你人生中，是什么时刻改变了你（无论多么微小）？你建造过什么、尝试过什么、失败过什么，或者弄明白了什么？请按重要性从小到大列出来，它们都值得一提。你或你帮助过的人取得了哪些成果？
Who shaped your mind Whose books, posts, or videos do you never skip? Name real people and titles. Which idea from them do you keep coming back to, and why? Who changed how you think, even if you disagree with them now? 谁塑造了你的思想你从不错过哪些人的书籍、文章或视频？请说出真实人物和作品名称。你最认同他们的哪个观点？为什么？谁改变了你的想法，即使你现在并不认同他们的观点？
Content pillars and unique perspective What could you talk about for hours? List everything, even things that seem unrelated. Of those, which 2 or 3 matter most to you? How do you come at each one differently from others? (For example “through psychology” or “as a former nurse”) What do people ask you for advice on most? What do you keep explaining to people over and over? 内容支柱和独特视角你能聊上几个小时的话题是什么？列举所有话题，即使是那些看似毫不相关的话题。其中，哪两三项对你来说最重要？你如何从不同的角度看待每一种情况？（例如“运用心理学”或“作为一名前护士”）人们最常向你咨询哪些方面的建议？你一直在向别人解释的是什么？
Mission and beliefs In one sentence, what do you want to help people do? What do you believe that most people in your space don’t? What common advice in your field do you think is wrong? 使命和信念用一句话概括，你想帮助人们做什么？你认为你所在领域的大多数人不具备哪些特质？你认为你所在领域中哪些常见的建议是错误的？
What you’re against What way of living is hurting the people you want to help? What life do you want to help them escape? Answer in your own words. What myth or habit would you get rid of if you could? (A habit or idea, not a person or company.) 你反对的是什么你想要帮助的人，他们的生活方式究竟在造成怎样的伤害？你希望帮助他们摆脱怎样的生活？请用你自己的话回答。如果可以，你会摒弃什么迷思或习惯？（指的是习惯或观念，而不是人或公司。）
Why it matters right now What just changed in the world that most people haven’t noticed yet? 为什么这件事现在很重要世界发生了哪些变化，而大多数人还没有注意到？
Where you’re taking them What does their day-to-day life look like five years after following you? What would they proudly call themselves in their own bio? Who are you in their story? (Their guide, someone documenting the journey, or someone who got out and came back with a map.) 你要带他们去哪里跟随你五年后，他们的日常生活是什么样的？他们会在个人简介中自豪地称自己为什么？在他们的故事里，你扮演什么角色？（他们的向导、旅程记录者，还是下车后带回地图的人？）
Rules and words What does your ideal reader believe and do every day? List 5 to 12 rules. Do you have names for your own ideas, methods, or problems? Write each name with what it means. 规则和词语你的理想读者每天都相信什么，做什么？列出 5 到 12 条规则。你有没有给自己的想法、方法或问题命名？请写下每个名称及其含义。

Keep all of this information somewhere safe, like a brand board in Eden so you can reference it whenever you are ideating post ideas. 将所有这些信息保存在安全的地方，例如 Eden 中的品牌板，以便您在构思帖子创意时可以随时参考。

Step 2) Scrape Their Best Content If They Are Posting 步骤二）如果他们发布内容，则抓取他们的最佳内容

I think we can all agree AI can’t replicate someone’s voice. 我想我们都能同意，人工智能无法复制人的声音。

Even if it gets close, there’s always going to be one little thing that feels off about it. 即使很接近完美，也总会有一小点感觉不对劲。

That’s not our goal with this. AI can handle company voices just fine, but a personal brand is personal for a reason. It needs that hit of uniqueness. 我们的目的并非如此。人工智能完全可以处理公司语音，但个人品牌之所以是个人化的，自有其道理。它需要那种独特性。

The reason we interview them and pull in their best content isn’t to automate the entire process. Instead, you’re building a knowledge base of everything that is unique or noteworthy about that person. When you use AI to brainstorm, draft, or ideate, it becomes so much easier than starting from scratch. 我们采访他们并收集他们最优质的内容，并非是为了实现整个流程的自动化。相反，我们是为了构建一个知识库，其中包含关于这个人的所有独特之处和值得关注的信息。当你使用人工智能进行头脑风暴、撰写草稿或构思时，一切都会比从零开始容易得多。

To pull in their best content on all platforms, connect Eden to Claude or ChatGPT with the MCP so it can pull in their posts or others posts that are going viral, give it their social handles, and use a prompt like this: 为了获取他们在所有平台上的最佳内容，请将 Eden 连接到 Claude 或 ChatGPT，并通过 MCP 进行连接，以便它可以获取他们的帖子或其他热门帖子，并提供他们的社交账号，然后使用类似这样的提示：

Pull the best content from @handles. 10-20 posts from each platform they are on. Then, I want you to note down the core ideas that make them unique, the aspects of their voice that have personality, and a guess at what their worldview or philosophy is that could rally other people behind it. In essence, note down everything that led to their growth, and compile it into a document. 从@handles从他们使用的每个平台上选取 10-20 篇帖子。然后，请你记下这些帖子的核心思想，它们独特之处、个性鲜明的表达方式，以及你对他们世界观或哲学的推测，这些观点或哲学或许能够凝聚人心。总之，请记录下所有促成他们成长的因素，并将其整理成一份文档。

https://x.com/thedankoe/article/2117664712532123680/media/2117663292491694080

It’s also worth just looking at their top posts on all platforms so you can spot patterns that are replicable. 此外，还可以看看他们在所有平台上的热门帖子，这样就能发现可复制的模式。

Step 2.5) If You Haven’t Started Posting Content Yet 步骤 2.5）如果您尚未开始发布内容

As a beginner, this is arguably the best thing you can do. 作为初学者，这可以说是你能做的最好的事情。

You must understand that your mind has been shaped by those who have impacted you the most. Your best ideas - the ones that will lead to your growth - are how you interpret the ideas you’ve adopted from others. 你必须明白，你的思想深受那些对你影响最大的人的影响。你最好的想法——那些能引领你成长的想法——是你如何诠释你从他人那里吸收的想法。

Similar to “steal like an artist,” except it’s just how the mind works. 类似于“像艺术家一样偷师”，只不过这是思维运作的方式。

It’s a core sign of intelligence to swap the beliefs and ideas running your mind when you are exposed to a new one. It is a sign of stupidity to never let go of beliefs or ideas that do not lead to advantageous outcomes. 接触到新的观念和想法时，能够迅速转变原有的信念和想法，是智慧的核心标志。而固守那些无法带来有利结果的信念或想法，则是愚蠢的表现。

My mind is largely composed of ideas that have been mashed together from Naval, Leo Gura, Mihaly C, Steven Kotler, Ken Wilber, and more. The interaction of those ideas in my head, plus my own life experience, is what makes my ideas mine. 我的思想主要由纳瓦尔、利奥·古拉、米哈里·C、史蒂文·科特勒、肯·威尔伯等人的观点融合而成。这些观点在我脑海中相互作用，再加上我自身的生活经验，才最终形成了我自己的观点。

So, if you aren’t posting content, create a list of 5-10 people who have impacted you the most. 所以，如果你不打算发布内容，那就列出 5-10 位对你影响最大的人。

If they are creators, even better. Put them

in a list

so you can see all of their content or chat with it. 如果他们是创作者，那就更好了。把他们放进去。

列

这样你就可以看到他们的所有内容或与他们聊天。

Then use the same prompt mentioned above, but for their social handles. If they don’t have social media, ask AI to pull their best ideas from across the web and their books. Save it as a document somewhere safe. 然后使用上述相同的提示，但这次输入他们的社交媒体账号。如果他们没有社交媒体账号，就让人工智能从网络和他们的书籍中提取他们的最佳创意。将这些信息保存为文档，并妥善保管。

Step 3) Create A Research-Backed Content Map 步骤 3）创建以研究为依据的内容地图

So far we have: 目前我们已经掌握了：

Gotten enough brand context to create something unique 掌握了足够的品牌背景信息，可以创造出独特的东西。
Documented the best ideas that we can reuse, reposition, and replicate 记录下我们可以重复使用、重新定位和复制的最佳创意。

Now, we need to put on our marketing hat. 现在，我们需要切换到营销模式。

And it’s not even a marketing hat. It’s an artists hat. 而且这甚至不是一顶营销用的帽子，而是一顶艺术家的帽子。

Most “creatives” hate the thought of researching viral posts, or top performing YouTube titles, or basing your content off of what is more likely to perform… but you’re just looking at it from an angle that hides what you’re actually doing. 大多数“创意人士”都讨厌研究爆款帖子、YouTube 热门标题，或者根据哪些内容更有可能获得成功来创作内容……但你只是从一个角度看待问题，而这个角度掩盖了你实际在做的事情。

You’re collecting references. 你在收集参考文献。

That’s what artists do. They have inspiration boards and references that help shape their work. They don’t copy it 1-1, but they pull patterns and principles so that their own work is likely to perform better. 这就是艺术家们的创作方式。他们会收集灵感板和参考资料来塑造作品。他们不会完全照搬，而是从中汲取模式和原则，从而提升自身作品的质量。

Because let’s face it, you want your work to be a success. You just think looking at data feels icky and somehow isn’t a part of the creative process. Snap out of it. 说实话，你肯定希望自己的作品成功。你只是觉得看数据很烦人，而且感觉跟创作过程无关。醒醒吧。

Here’s what you do. 你应该这样做。

(Disclaimer: I’m mentioning Eden a lot in this letter, because frankly there isn’t anything else that can do the job. Social scrapers can’t see what’s performing across more than one account, and apps like GrokBot are incredible, but only work on X, and you’re better off researching platforms that you’re not posting on to get unique ideas). （免责声明：我在这封信中多次提到 Eden，因为坦白说，没有其他工具能做到这一点。社交媒体抓取工具无法了解哪些内容在多个账户上的表现，而像 GrokBot 这样的应用程序虽然很棒，但只能在 X 平台上运行，你最好研究一下你没有发布内容的平台，以获得独特的灵感。）

It’s as simple as using this prompt, and plugging the 2 documents you’ve made so far into it: 操作很简单，只需使用此提示，并将您目前创建的两个文档填入其中即可：

I want you to create a research backed content map: 3-4 unique and broad content pillars that branch into 5-7 topics that are both based on ideas that are working, through my own unique lens based on [@ brand document] and [@ content document]. Branching off each topic should be 5-10 ideas that are likely to perform well, with 4-5 angles branching off of each of those ideas. Look over my brand and content docs, pull potential pillars and my lens out of it, then use Eden to research what’s performing across platforms in those topics. We want a unique content map, but we want to merge it with patterns that have been proven to perform over the past 6-12 months. Put the output in an easy to read document. 我希望你创建一个基于研究的内容地图：3-4 个独特且广泛的内容支柱，每个支柱衍生出 5-7 个主题。这些主题都基于行之有效的创意，并结合我基于[@品牌文档]和[@内容文档]的独特视角进行分析。每个主题下应衍生出 5-10 个可能表现良好的创意，每个创意再从中衍生出 4-5 个不同的角度。请仔细阅读我的品牌和内容文档，从中提取潜在的核心支柱和我的视角，然后使用 Eden 研究这些主题在不同平台上的表现。我们想要构建一个独特的内容地图，但同时也希望将其与过去 6-12 个月中已被证明有效的模式相结合。将输出结果整理成易于阅读的文档。

Now you have about 6 months of content ideas that you can work with. You can ask Eve or AI to draft them using the previous context we made, and validate the structure of the post based on what’s performing as well. 现在您已经有了大约 6 个月的内容创意可供参考。您可以让 Eve 或 AI 根据我们之前提供的背景信息来撰写内容，并根据文章表现来验证文章结构。

I think it’s hard to deny that you wouldn’t see results with this process, and that it puts you miles upon miles ahead of those who are not doing this. 我认为很难否认，采用这种方法肯定会看到效果，而且会让你比那些不这样做的人领先很多。

As mentioned, here’s a doc/prompt you can duplicate with the entire process in it. It may take a bit to get through, but it is comprehensive. 如前所述，这里有一个您可以复制的文档/提示包含了整个流程。可能需要花点时间才能看完，但内容很全面。

第四部分——如何获得你的第一个客户

IV – How to land your first client

A few years ago, my friend JK Molina (the guy who essentially started the trend of becoming a twitter ghostwriter), send me a DM. 几年前，我的朋友 JK Molina（他可以说是开启了推特代笔潮流的人）给我发了一条私信。

It went something like this: 事情大概是这样的：

“Dan, I know you don’t want anyone to write for you, but I wrote 10 posts for you anyway. Try posting them, if you like them, then let me write more, or just give me a testimonial.” “丹，我知道你不想让别人替你写文章，但我还是为你写了 10 篇。试试发布一下，如果你喜欢，就让我多写一些，或者给我写个评价也行。”

Before I was doing social media stuff, I was a freelancer, and cold outreach was pure hell. I hated it. 在从事社交媒体工作之前，我是一名自由职业者，陌生拜访简直是噩梦。我讨厌极了。

But when I got this DM, I realized this has to be one of the best strategies anyone could use to land a content client for $2500 to $5000 a month. You could target current busy creators, founders, or people just struggling to grow. 但当我收到这条私信时，我意识到这绝对是获取每月 2500 到 5000 美元内容客户的最佳策略之一。你可以瞄准那些目前忙碌的创作者、创始人，或者那些正在努力发展的人。

You could do everything we mentioned above in one prompt for them, have it draft 10 posts, polish them up, and send 10 DMs a day. 你可以用一个提示来完成我们上面提到的所有操作，让它生成 10 篇帖子草稿，润色一下，然后每天发送 10 条私信。

If you actually did that, I’d find it hard to believe that you wouldn’t land atleast one client in a month. 如果你真的那样做了，我很难相信你一个月内连一个客户都拿不到。

This is the “Permissionless Apprentice” approach. 这就是所谓的“无需许可的学徒制”。

You do free work for a dream client, then get it in front of them however you can. 你为梦寐以求的客户免费创作作品，然后想尽一切办法让客户看到。

If DMs don’t work, do it in public like this - can work on X, Substack, or any other platform really: 如果私信不行，那就公开说，像这样——在 X、Substack 或任何其他平台上都适用：

https://x.com/thedankoe/article/2117664712532123680/media/2117663481117962240

In that reel, he hooked them in with “Grant Cardone needs a new creative director and this is my application. It seems like his content is stuck in 2016.” 在那段视频中，他用这样一句话吸引了他们：“格兰特·卡多内需要一位新的创意总监，这是我的申请。他的内容似乎还停留在 2016 年。”

I think Grant Cardone responding saying “Hit me I’m stuck” and the engagement on this post prove most of what I’ve said in this letter. It is a massive opportunity right now. And you have all the tools to land these clients, onboard them, and create incredible content for them. 我认为格兰特·卡多内回应“来吧，我卡住了”以及这篇帖子下的互动量，足以证明我在信中所说的绝大部分内容。现在正是绝佳的机会。而且你拥有所有必要的工具来拿下这些客户，让他们顺利上手，并为他们创作出色的内容。

Hope this was helpful. 希望这对您有所帮助。

– Dan

Again, workshop on how to write newsletters / articles people can’t help but read happens on November 10.

Join here

if you want to learn to create long-form content as a skill. 11 月 10 日将再次举办关于如何撰写让人忍不住想读的新闻稿/文章的研讨会。

点击这里加入

如果你想学习创作长篇内容这项技能。

总结

注意力是钱，数字摆在这儿

高盛预测，创作者经济会从 2023 年的 2500 亿美元，涨到 2027 年的 4800 亿美元，接近翻倍。

2025 年，创作者的广告收入约 1850 亿美元，历史上第一次超过传统媒体。

美国品牌 2021 年花在创作者身上是 139 亿美元，美国互动广告局（IAB）预计 2026 年达到 439 亿美元，五年涨约三倍。

Dan 的原话是”几乎不容忽视”。他说得没错。

顺着这个思路往下推，逻辑很朴素：如果根本没人知道你是谁、能提供什么，你做出再好的东西，也没人付钱给你。所以无论做自由职业、开公司还是打工，能不能吸引注意力、能不能拿到客户，才是决定成败的那件事。

这是事实层面的判断，也可以当论点看。后面会把它拆成能落地的东西。

单人创意团队：三个岗位，一个人全干

Dan 判断，当下单人能做的最赚钱 AI 生意，是”一人创意团队”——要么自己当自己的创意团队，要么去给公司、创始人、创作者当创意团队。月费可以收到 1 万到 7.5 万美元，服务 1 到 3 个客户。

这个岗位组合很有意思，一共三个角色：

品牌策略师，管定位和认知。它会最先站出来说：别每条帖子都追热点想爆红，增长和互动重要，但不能用信任和权威去换。

内容策略师，负责调研在各主题和细分赛道里什么内容跑得动，并提”下一篇该发什么”。它研究帖子格式、YouTube 缩略图和标题结构、留存、传播。但它擅长涨号，往往不碰品牌策略——如果创作者有一天停更了，没人会问这人去哪了。

内容撰写 / 社媒运营，负责把推文、Reels 脚本、X 长文、Substack 新闻稿写出来、排期、发布。它接住内容策略师的想法和品牌策略师的方向，保证内容对齐。

三个角色是一条链路：品牌策略定调，内容策略定选题，撰写落地。缺了品牌策略这一层，就是最常见的翻车现场。

大多数人失败，是因为把 AI 当快钱捷径

Dan 总结了失败的共性，说得挺不留情面：

几乎没人考虑品牌策略。部分是内容策略。大多数人是把零散想法直接变成帖子，然后祈祷它能火。

他原话大意是：很多人让 Claude 不加方向、不给数据地批量出稿，就指望能跟观众建立连接。这等于把 AI 当提款机，系统性地忽略了”这个人凭什么被记住”这件事。

结论是，你的竞争对手就是这么平庸的一组人，认真做反而容易脱颖而出。

打造不可替代品牌的四步流程

Dan 把整套流程写得非常具体，可以直接照做：

第一步，入职电话，先立”知识产权标识”。拿下一个客户后，约一场对谈，把品牌需要的信息都问出来，录音存档，方便之后用 AI 引用。他给的提问清单很长，包括：你最想帮谁、他们现在最糟的一天什么样、向朋友抱怨时会怎么说原话、他们之前试过什么没用；你自己的故事、改变你人生的那个时刻、做成过和失败过什么；哪些人的书和帖子你从不跳过、他们的哪个观点你反复回来、谁改变了你的想法，哪怕你现在不认同；你能聊几小时的话题、其中哪两三个最重要、你跟别人切入角度有什么不同、人们最常找你问什么建议；你想帮人们做什么这句话怎么说、你信而同行不信的东西、你认为你领域里哪些常见建议是错的；你反对哪种活法、想帮人逃离什么生活、如果能抹掉一个迷思会抹掉哪个；世界最近发生了什么大多数人还没注意到的变化；跟你五年后读者每天过着什么日子、会在简介里骄傲地自称什么、你在他们故事里是向导还是同伴。他把这些整理成了一份可复制的提示词，存成品牌文档，随时用 AI 引用。

第二步，抓取他最好的内容。目标不是把整个流程自动化，而是建一个关于”这个人所有独特之处”的知识库。抓各平台 top 帖子，找出可复制的模式，连同采访记录一起，让 AI 做头脑风暴、写稿、想选题时都有据可依，而不是从零瞎猜。

第二步半，如果你还没开始发布。最好的做法是列出 5 到 10 个对你影响最大的人，把他们的内容丢进 AI。他说得直白：你的思想本来就被那些影响你最深的人塑形了，你的好想法不过是你怎么转述从别人那吸收来的东西。这跟”像艺术家一样偷师”一个道理，只是思维本来就这么运作。

第三步，做一份有研究依据的内容地图。把前面的品牌文档和内容文档喂给 AI，让它产出 3 到 4 个内容支柱，每个支柱 5 到 7 个主题，每个主题 5 到 10 个可能火的想法，每个想法再带 4 到 5 个角度。再用工具去研究过去 6 到 12 个月在各平台被验证有效的模式，跟你的独特视角合并。做完就有大概半年的选题储备。

这一步，他有两个提醒可以记住。一是研究爆款帖子不是媚俗，是艺术家收集 references——他们不照搬，而是抽模式和原则，让自己作品更可能跑出来。二是别只在自己的平台研究，去看你不发内容的平台反而容易有独特灵感。

第一个客户怎么来：免费为梦想客户做点东西

获客策略他给得很实在，源自朋友 JK Molina 的经历。Molina 被普遍认为是”Twitter 代笔”这股风的发起人，当年直接给 Dan 发私信：“我知道你不想让别人替你写，但我还是替你写了 10 篇。试着发一下，喜欢就让我多写，或者给我个评价。”

Dan 说，收到这条消息后他意识到，这是一个月收 2500 到 5000 美元内容客户的好策略：为梦想客户做一次免费演示，然后想尽办法把作品送到对方面前。可以盯准忙碌的创作者、创始人、正在挣扎涨粉的人。

他管这叫”无需许可的学徒制”——免费干活，然后在对方能看到的地方把作品亮出来。如果私信不行，就在公开场合做，X、Substack 都行。他还举了个例子：有人做了一条 Reel，对 Grant Cardone 说”你的内容好像还停在 2016 年”，结果 Grant Cardone 真的回复了”来，我卡住了”。

工程视角看这几个数字和流程

到这里，把账算清楚再下结论。

先说可核验的部分：创作者经济 2500 亿涨到 4800 亿、2025 年广告收入首超传统媒体、品牌预算五年涨三倍——这些是外部机构数据（高盛、IAB），有来源，当事实看。月费 1 万到 7.5 万美元、日发 10 条私信一个月能签一单、Reel 里 90% 没效果——这些是 Dan 的个人估算和行业观察，属于他的判断，不是保证，别当成必成的 KPI 去倒推。

再说这套流程里最像工程的部分，反而是”验证闭环”：先做可核验的品牌调研（提问清单）→ 建知识库（采访 + 最佳内容）→ 用数据研究生成内容地图 → 发出去看真实反馈。它每一步都有输入、有过程、有可回查的依据，跟做测试先把输入、边界、验收条件摆出来再下结论是一个路子。

反过来，翻车的人几乎都跳过了最前面两步：没有品牌上下文，也不抓自己的最佳内容，直接让 AI 批量出稿。等于没定义验收条件就提交了，结果自然没法收敛。

一个现实的前提也得说清：这套方法真要落地，验证周期是按月算的，不是按天。Dan 自己也警告过，别让脑子骗你觉得这是快速致富的机会。它是给你一个可重复的流程，不是一锤子买卖。

至于作者本人的身份——Eden 负责人、既是创作者也给创作者付费——他在信里反复提到自己的产品，这部分自带立场，观点可以参考，产品推广多少要打点折扣。数字是别人的，观点也是别人的，看完不妨自己再过一遍账。